.At the launch of Astrid Andersen's new line Stel, a discussion held outside on a pier, The Road's 2002 song "Transform the Page" was blowing up out of the sound system. It was actually a star-aligned, emblematic moment, given that the London-trained designer is beginning a brand-new chapter in her style lifestyle, this moment centering the work around herself.Andersen's a lot appreciated name menswear brand name was focused, vibrant, and also streetwise. With Stel, she clarified in a pre-show job interview, "I have to rest conveniently at the facility of it perhaps a lot more this moment because today it's a girls's damage company, as well as it is in fact extra regarding me and also my personal references." Stel additionally shows Andersen's evolution as a person. After ceasing her pipe, the developer returned home to Jutland in the North of Denmark and also possessed pair of little ones. She's certainly not the individual she was back then.Shifting gears in fashion is actually difficult to accomplish. Brands appear to handle lifestyles of their very own, as well as it is actually very easy to be pigeon-holed. Stel breaks with a number of manner's conventions. The label will certainly reveal in-season, so what exists are going to be actually on call for investment. All at once, seasonality is actually lesser in the Stel equation than importance. Collections will definitely be actually identified by amount (01, 02, and also 03 were shown in Copenhagen), the concept being actually that you can intermingle parts around "times" both in your wardrobe and on the selling floor. Andersen observes no necessity for a well thought-out garment to become deserted even if the calendar web pages flip. "The straight translation of stel is body system," she claimed, but it [refers even more to] a fundamental construct in a type of industrial method it [additionally illustrates] a collection of collectibles-- when you discuss a tea service, you would name it a stel. For me, that was actually rather an interesting beginning aspect in relations to the idea of making both antiques, but likewise one thing that's a new base." Possessing designs position on scaffold was arbitrary as it suggests a number of allegories. There is actually development, which connects to creating a brand new company, and the notion of support connects to her view that garments need to help you. Stel is, fundamentally, a type of modular offering, yet not one with the angularity of something like Legos or stacked Mu00e6rsk freight compartments. Activity, firm, and also empowerment belong to Andersen's plan. "When I speak about the brand name, I possess this tagline: adapting that you may roller skate in, denim you may dance in, shirting you can easily take a trip in." Independence, delight, activity.